Product judgment can't
be automated
We design the fastest test of your riskiest assumption — then build it, measure it, and tell you what it means.
The thesis
The gap nobody is filling
Vision drives the company forward. Engineering builds it. But who pressure-tests the bet before you make it?
The CEO
Vision
Blue-sky thinking and the confidence to bet on it. But validating that bet means diverting efforts heads down to scope and build.
The CTO
Execution
The how. But too deep in the build to step back and ask "should we?" — focused on delivery, not validation.
Groundwork
Validation
The what next. We know what hypothesis to test, how to build the fastest artifact that tests it, and how to read the result.
How it works
Five steps from question to answer
Hypothesis
We work with you to isolate the riskiest assumption in your business — the one that everything else depends on. Not a feature list. A testable bet with clear stakes.
Product Design
We design the product around maximum validation — what will generate the strongest signal with real users. Every feature earns its place. The result is a focused MVP scoped for impact, not just speed.
Build
We ship a working, deployed product — not a prototype, not a mockup. AI-assisted development and 15+ years of product intuition means you get real software, live and instrumented, in days.
Signal
We put it in front of real users and stakeholders. We measure actual behavior — clicks, sign-ups, engagement, drop-off. Real traction data you can take to investors, your board, or your next planning session.
Interpretation
We tell you what the data means and what to do next. Build, pivot, or kill — with the rationale and evidence to back it up. You leave with momentum, not just a report.
Fast by design
3–4 days
From hypothesis to validated answer.
Cost-effective
Fixed price
Scoped and priced before work begins. No surprises.
What's included
- A working, deployed MVP
- Product strategy and hypothesis design
- AI-assisted development (fast, high quality)
- Analytics instrumentation and signal collection
- A validation report: build, pivot, or kill — with rationale
- One round of iteration based on initial signal
What's not included
- Ongoing maintenance or support contracts
- Full-scale product development
- Brand identity or marketing strategy
- Investor pitch decks or fundraising advice
- Vibe coding without product judgment
Who it's for
Two paths. One outcome: clarity.
You have a thesis. Investors want proof.
Every investor meeting ends the same way: "Come back when you have traction." You could spend six months bootstrapping. You could vibe-code something in a weekend and hope. Or you could validate the core hypothesis in days — with something real enough to generate actual signal.
- A validated MVP — deployed and instrumented
- Real user signal, not survey data
- Investor-ready proof of concept
- A clear recommendation: build, pivot, or kill
Walk into your next meeting with evidence, not assumptions.
You need signal before you commit the budget.
Someone in the C-suite has an idea. Or a client keeps asking for something you don't have yet. You can't launch half-baked to enterprise clients — but you also can't spend $500K on a full build only to discover nobody wanted it.
- An adoption-validation artifact — deployed and measured
- Real client or user behavior data
- Stakeholder-ready evidence for build/no-build decisions
- A confident recommendation backed by signal
Know whether to commit before you spend six figures.
Who's behind it
Builder first. Always has been.
Meir Dick has spent 15+ years founding companies, raising capital, and shipping products. Founded Bridge7 Oncology (raised $3M+, 12 clinical sites) and Westinghouse HQ ($15M heritage restoration). Two exits. 30+ startups advised and mentored.
Since December 2025, Meir has been building intensively with AI coding agents — shipping two production apps a week. Including GrowEngine, a product intelligence platform built in a single day. Groundwork exists because the bottleneck is no longer technical — it's knowing what to build and whether it worked.
15+ years building startups. Validating products. Now shipping 2 a week.
Stop guessing. Start validating.
Tell us your hypothesis. We'll design the fastest path to an answer.